Marketing
Program Overview
Students selecting a major in marketing will earn a Bachelor of Science in Business Administration (B.S.B.A.) degree under the program of study offered by the King's College William G. McGowan School of Business in Wilkes-Barre, Pa. A minor in marketing is also available.
The Bachelor of Science in Business Administration degree with a major in marketing is designed to foster a detailed understanding of the marketing field and its role in business.
What Can You Do with a Marketing Degree?
The best marketing undergraduate programs prepare students with the analytical and professional skills needed for a career in private industry, service organizations, government agencies, or their own business. Students with marketing training have found success in a range of roles.
Roles in marketing
- Professional sales
- Digital marketing (affiliate marketing, paid search, social media)
- Consumer goods marketing
- Retail management
- Advertising
- Health care administration
- Financial Services
- Brand management
- Market research
- Supply chain management
- Fashion
- Professional sports
King's College graduates work for a wide variety of organizations including the NFL, MLB, Hormel, Campbell Soup Company, ADP, Reuters, M&T Bank, Cintas, JP Morgan Chase & Co, Enterprise, Target, DHL Supply Chain, Mondelēz International, Pfizer, Dress Barn, InterMetro Industries, Benco Dental, and Vanguard.
Several graduates work in the digital marketing field with titles such as Retail Search Manager, Paid Social Director, Digital Marketing Strategist, Marketing and Communications Coordinator, and Client Account Strategist.
This industry offers several high demand and profitable marketing career opportunities. According to the U.S. Bureau of Labor Statistics, the median annual wage for advertising and promotions managers was $127,830 in May 2022. In addition, overall employment of advertising, promotions, and marketing managers is projected to grow six percent from 2022 to 2032, faster than the average for all occupations.
Opportunities for Graduate Studies
- Master of Business Administration (M.B.A.)
- Master of Science in marketing research
- Master of Science in Sports Management
- Juris Doctor (J.D.) (Law school)
What Makes the King's Marketing Program Different?
The Bachelor of Science in Business Administration degree with a major in marketing is designed to foster a detailed understanding of the marketing field and its role in business.
The King's College marketing curriculum prepares students for careers in advertising, brand management, media, market research, retail management, social media, digital marketing, sports marketing, professional sales, and other entry-level marketing positions. Our marketing degree is built upon the liberal learning competencies of effective communication, ethics, and social responsibility, which provides essential tools for professional success, including a detailed understanding of the different aspects of the marketing field and its role in the business environment.
Students are strongly encouraged to participate in our available internship opportunities that provide experiential learning and marketing training. In addition, students are welcome to use their elective credits to add a second major or minor from other McGowan School of Business programs or arts and sciences majors.
In conjunction with the Mass Communications Department, marketing majors can achieve a concentration or a minor in mass communications to supplement their degree in marketing. The minor and concentration in mass communications offers students the opportunity to gain a further understanding of the role of media in society along with specialized knowledge in advertising, brand communications, social media, and visual communications.
Majors in the William G. McGowan School of Business are accredited by AACSB International - The Association to Advance Collegiate Schools of Business. AACSB Accreditation is the hallmark of excellence in business education and has been earned by less than six percent of the world's business programs.
