For release
Further information: Contact John McAndrew
Public Relations Office, (570) 208-5958
October 18, 2019 - A team of four King’s students was recently chosen as the winner of the Campus Round of the America250PA statewide contest. The America250PA Commission has partnered with academic and industry leaders to offer Pennsylvania college students the opportunity to help launch America250PA---a six-year, statewide celebration of the nation's 250th birthday---in 2020.
Governor Tom Wolf invited students from every school in the Commonwealth to participate in a competition that will teach students integrated marketing campaign strategy and let them turn their ideas into viable campaigns to create concepts that would encourage all Pennsylvanians to participate in celebrating American's 250th birthday. The America250PA Direct Effect Innovation Challenge includes three rounds in which students compete to design, develop, and pitch a concept that will serve as the integrated marketing strategy for the America250PA launch in January 2020.
The competition began with a Campus Round, in which students develop initial concepts and judges select the four-student team that will represent King's in the Regional Round. Twenty-five students from the McGowan School of Business, as well as the Economics and Mass Communications departments, participated in the event. Presentations were judged by a panel of three faculty members.
The winning team will compete in the regional round. Regional winners advance to the State Final in November, where they will pitch their campaigns to Governor Wolf and officials from the United States Postal Service.
The winning team, pictured from left, is Caleb Cooley, Mass Communications; Denis Kennedy, Marketing; Ethan Hasenzahl, Management and Marketing; and Alyssa Gesek, Management - Entrepreneurship, Spanish and Marketing. The Faculty Coordinator was Dr. Amy Parsons.