Major Description
Students selecting a major in Marketing will be awarded a Bachelor of Science in Business Administration (B.S.B.A.) degree under the program of study offered by the William G. McGowan School of Business. A minor in Marketing is also available as a part of the William G. McGowan School of Business program of study.
The Bachelor of Science in Business Administration (B.S.B.A.) degree with a major in Marketing is designed to provide an understanding of business and marketing concepts within the context of a varied curriculum. The primary objective is the development of analytical and communication skills and a detailed understanding of the different aspects of the field of marketing and marketing's role in business. The Marketing Major is specifically intended to prepare students for entry-level positions in advertising, brand management, media, marketing research, retail management, fashion merchandising, event planning, social media/internet marketing, sports marketing, and professional sales.
Students can choose the marketing electives that best suit their professional interests. In their Marketing courses students will develop effective critical thinking, computer, writing, information technology, oral communication, and teamwork skills that build on the CORE curriculum. Internship opportunities in marketing related fields are available and strongly encouraged. In addition, through careful planning, a student who elects a major in Marketing may add a second major or minor from a complementary area such as Accounting, Management, Mass Communications, Economics, English, Computers and Information Systems, or Psychology, as well as other fields. A minor in Marketing is also available for students outside of the major.
Degrees Offered
- Bachelor of Science in Business Administration (B.S.B.A.) with major in Marketing
- Marketing Minor