The Office of College Marketing and Communications provides creative services to King’s College faculty, staff, and students to consistently represent and communicate our institution’s mission to prospective and current students, faculty, staff, alumni, our local community, media, and elected officials. Our staff are happy to offer marketing and communications solutions that strengthen our institution’s brand and reputation for academic excellence. All projects completed through our office will be:
- Designed following the College’s visual standards
- Branded in accordance with the College’s official guidelines
- Written to reflect the College’s voice and writing style
- Aligned with current enrollment, retention, and marketing initiatives
Your request will be reviewed and escalated based on scope, timeliness, production time, and budget. Priority will be given to projects that provide the highest impact to the College and align with current marketing efforts. Please note that the services requested may not be the most appropriate solution for your project, and an Office of College Marketing and Communications staff member will be in contact to review your goals and finalize the approach.
Request Lead Times
|
Service |
Description |
Lead/Production Time |
| Branded Merch |
Design assistance for any apparel or merchandise that will feature official King's College logos or identity marks. Please note that any pieces that use King's College identity assets, especially those being sold to the public, must be approved by the OCMC. |
2-4 weeks |
|
Design - Digital |
Event poster or graphic to be used in email or social media post or advertisement; website graphic; or corner campus billboard. These pieces are often paired with printed designs. Advertising placement requests must align with current marketing efforts. |
3-6 weeks |
|
Design - Print |
Event poster, invitation, or program; informational brochure or handout; academic flatsheet; mailer; text-lock up or logo. These pieces are often paired with digital designs. Advertising placement requests must align with current marketing efforts. |
3-6 weeks |
|
Media - Event |
If you are hosting an event and wish to have local media present for coverage. This is ideal for important institutional news and developments or large public events. Please note, not all submissions are appropriate for event coverage and alternative solutions may be recommended. |
3-4 weeks |
|
Media - Release |
If you have any new, impactful information that is important for the community to know, such as a major announcement; significant program, student, or employee achievement; or an upcoming event. If applicable, a photo can be arranged to accompany a release (see "Photo - Single" below). Please note, not all submissions are appropriate for press releases and alternative placement may be recommended. |
2-3 weeks |
|
Media - Social |
Social media posts include a written description, an accompanying image or graphic, and any relevant links. Often done in coordination with other creative and media requests. Please note, not all submissions are appropriate for social media and placement requests must align with current marketing efforts. Alternative placement may be recommended. |
2-3 weeks |
|
Photo - Single |
Requests for a single image, often a professional headshots or “grip and grin” photo used for media releases or social media. |
1-2 weeks |
|
Photo - Production |
When a photographer is needed to photograph an entire event. These productions require advanced scheduling and planning with a hired, external photographer. Budget a minimum of $250/hour. Quotes will be provided to you prior to booking. Schedule pending photographer availability. |
6-8 weeks |
|
Video - Production |
Video productions booked in half- or full-day sessions using an external vendor. These productions require storyboarding, advanced scheduling, production, and post-production editing. Budget anywhere from $1,500-5,000, although each project cost will be based on a variety of factors. Quotes will be provided to you prior to booking. Schedule pending production company availability. |
6-8 weeks |
|
Web - Update |
Updates to content, including images, text, and linked files. Time must be factored in to review files for brand and Section 508 compliance. |
1-2 weeks |
|
Web - New Page |
If you would like to create a new web page. Time must be factored in to review strategy for a new page, draft and/or review writing, source images and/or video, review files for brand and Section 508 compliance, and develop the page. |
2-3 weeks |
|
Writing – Copy/Edit |
Composing new writing or editing drafted writing for web pages, program materials, designed pieces, articles, official institutional documents, etc. Writing, once reviewed and approved by the requester, will be forwarded to creative for layout if part of the submission. Please note, production time for design is in addition to time for writing or editing. |
2-3 weeks |
|
Writing - Speech |
Working with those who will be public speaking at official college events. Production time includes initial meeting, drafts, edits, and rehearsal. |
4-6 weeks |