Graphic Standards

Graphic Standards

This page provides information on the graphic standards of the college, so together we can advance the brand identity of the institution. The graphic standards listed below provide examples of how the King’s College seal, shield, masthead, and sponsorship tagline should be utilized on all external publications.

King's College masthead

King's College Masthead

The King’s College masthead is to be used on all external college publications and should be located at the top and centered.

KING’S COLLEGE font: Adobe Garamond Semibold
Wilkes-Barre, Pennsylvania font: Optimum Bold

King’s College and the bar containing Wilkes-Barre, Pennsylvania are always PMS 187 red with Wilkes-Barre, Pennsylvania in reverse white type.

King's College shield

King's College Shield

The King’s College shield is used on all college letterhead, envelopes, business cards, stationery and mailing panels. The shield logo is typically used in full color; however, it can also be used in black and white and in two colors. Black and white is used when printing in color is not an option such as in program books.

The King’s College logo consists of:

  • KING’S COLLEGE font is Garamond Semibold and has a metric kerning with one extra space between the “K” and “I” then reduce the space to 10% horizontally
  • A line or rule in PMS Red 187
  • The symbol of the Congregation of Holy Cross in white, contained in a PMS 187 block
  • The address of the College in black

King's College seal - English version

King's College Seal - English Version

The English version of the King’s College seal is used on official college documents such as commencement brochures, board and president’s reports and at the President’s discretion.

King's College seal - Latin version

King's College Seal - Latin Version

The Latin version of the King’s College seal is used on official college documents such as diplomas and at the President’s discretion.

A Catholic College Sponsored by the Congregation of Holy Cross
A Catholic College Sponsored by the Congregation of Holy Cross should appear on the back of all college publications. The font style is optimum roman and the size should be a minimum of 9 pt. but no larger than 12 pt. If the back of the publication is a mailing panel, then it should appear centered at the top of the piece and not interfere with postal regulations for mailing.

The Office of College Marketing and Advertising looks forward to working with the college community to produce quality marketing materials that advance the mission of the institution.

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