REQUIRED CORE COURSES
(15 CREDITS)
CORE 153 Principles of Economics: Macro
MATH 123 Finite Math
BUSINESS FOUNDATIONS
(39 CREDITS)
ECON 221 Quantitative Methods for Business and Economics
MSB 110 Introduction to Financial Reporting
MSB 120 Introduction to Management Control and Planning
MSB 200 Principles of Management
MSB 210 Principles of Marketing
MSB 250 Business Communication and Mentoring
MSB 287 Business Ethics
MSB 305 Organizational Behavior
MSB 480 Strategic Management
MAJOR REQUIREMENTS
(19 CREDITS)
MKT 315 Consumer Behavior
MKT 450 Marketing Research
MKT 480 Marketing Management
CARP 412 Career Planning II (1 credit)
Plus: MKT Electives (9 hours) Selected from the following:
MKT 320 Retail Management
MKT 330 Selling Strategies
MKT 350 Principles of Advertising
MKT 360 Digital Marketing
MKT 385 Global Supply Chain Management
MKT 390 International Marketing
ELECTIVES
(15 CREDITS)
Students may select any course offered/accepted by the college, including non-business courses. Marketing majors are encouraged to participate in the Experiential Learning/Internship Program and/or Study Abroad.
MINOR SEQUENCE REQUIREMENTS
(6 COURSES — 18 CREDITS)
Monitoring of student progress in pursuing a minor in Marketing is necessary to enhance the student learning experience. Students shall not earn credit for more than 15 hours in any designated course, or combination of courses, in Accounting, Management, Finance, Human Resources Management, International Business, and Marketing without being declared as either a major or minor student of one of those programs, or being granted permission by the Dean of The William G. McGowan School of Business. Therefore, a written declaration must be submitted by the student to the registrar.
CIS 110 Introduction to Computer Applications for Business
MSB 210 Principles of Marketing
MKT 315 Consumer Behavior
Plus: MKT Electives (9 hours) Selected from the following:
MKT 320 Retail Management
MKT 330 Selling Strategies
MKT 350 Principles of Advertising
MKT 360 Digital Marketing
MKT 385 Global Supply Chain Management
MKT 390 International Marketing
MKT 450 Marketing Research
MKT 480 Marketing Management
MINOR REQUIREMENTS FOR MASS COMMUNICATIONS MAJOR
(6 COURSES - 18 CREDITS)
One of the following computer courses (3 credits)
CIS 110 Introduction to Computer Applications for Business
OR
COMM 115 Computer Applications for Mass Communications
Required courses (6 credits)
MSB 210 Principles of Marketing
MKT 315 Consumer Behavior
Plus: Three elective courses from the following (9 credits)
MKT 330 Selling Strategies
MKT 350 Principles of Advertising
MKT 360 Digital Marketing
MKT 385 Global Supply Chain Management
MKT 390 International Marketing
CONCENTRATION REQUIREMENTS FOR MASS COMMUNICATIONS MAJORS
(3 COURSES - 9 CREDITS)
Required Courses (3 Credits)
MSB 210 Principles of Marketing
Plus: Two elective courses from the following (6 credits)
MKT 315 Consumer Behavior
MKT 330 Selling Strategies
MKT 350 Principles of Advertising
MKT 360 Digital Marketing
MKT 390 International Marketing
In fulfilling the requirements of the minor, students are required to complete more than fifty percent of the coursework at King's College. Students in the Mass Communications concentration are required to take all courses for the concentration at King's College. The Concentration for Mass Communications students will not have the designation included on the student's transcript upon graduation.
All courses offered by the McGowan School of Business beyond the 300-level must be completed at King’s College in order for the awarding of the Bachelor of Science in Business Administration (B.S.B.A.) with major in Marketing degree or minor sequence in Marketing or for the fulfillment of any required course in any other degree or minor programs offered through the William G. McGowan School of Business unless permission is granted by the Department Chair in writing prior to the start of any coursework.