(6 CREDITS)
ECON 111 Principles of Economics: Macro
MATH 123 Finite Math
(45 CREDITS)
ECON 221 Quantitative Methods for Business and Economics
MSB 110 Introduction to Financial Reporting
MSB 120 Introduction to Management Control and Planning
MSB 200 Principles of Management
MSB 210 Principles of Marketing
MSB 250 Business Communication and Mentoring
MSB 287 Business Ethics
MSB 305 Organizational Behavior
MSB 480 Strategic Management
MAJOR REQUIREMENTS
(20 CREDITS)
MKT 315 Consumer Behavior
MKT 450 Marketing Research
MKT 480 Marketing Management
CARP 412 Career Planning II (1 credit)
Plus: MKT Electives (6 hours) Selected from the following:
MKT 320 Retail Management
MKT 330 Selling Strategies
MKT 350 Principles of Advertising
MKT 385 Global Supply Chain Management
MKT 390 International Marketing
ELECTIVES
(15 CREDITS)
Students may select any course offered/accepted by the college, including non-business courses. Marketing majors are encouraged to participate in the Experiential Learning/Internship Program and/or Study Abroad.
MINOR SEQUENCE REQUIREMENTS
(6 COURSES — 18 CREDITS)
CIS 110 Introduction to Computer Applications for Business
MSB 210 Principles of Marketing
MKT 315 Consumer Behavior
Plus: MKT Electives (9 hours) Selected from the following:
MKT 320 Retail Management
MKT 330 Selling Strategies
MKT 350 Principles of Advertising
MKT 360 Digital Marketing
MKT 385 Global Supply Chain Management
MKT 390 International Marketing
MKT 450 Marketing Research
MKT 480 Marketing Management
Plus: Three elective courses from the following (9 credits)
MKT 330 Selling Strategies
MKT 350 Principles of Advertising
MKT 360 Digital Marketing
MKT 385 Global Supply Chain Management
MKT 390 International Marketing
CONCENTRATION REQUIREMENTS FOR MASS COMMUNICATIONS MAJORS
(3 COURSES - 9 CREDITS)
Required Courses (3 Credits)
MSB 210 Principles of Marketing
Plus: Two elective courses from the following (6 credits)
MKT 315 Consumer Behavior
MKT 330 Selling Strategies
MKT 350 Principles of Advertising
MKT 360 Digital Marketing
MKT 390 International Marketing