MKT 315 — Consumer Behavior (3)
A study of why consumers buy and how consumer behavior affects marketing strategy formulation. Topics include the individual (perceptions, needs, motives, personality, learning, and attitudes), group interactions, and applications to selected areas of the marketing mix (product, price, and advertising). Prerequisite: MSB 210.
MKT 320 — Retail Management (3)
The management of retail stores. Topics include consumer behavior, location, layout, personnel management, merchandise management, customer services, and financial control. Prerequisites: MSB 210.
MKT 330 — Selling Strategies (3)
A study of the role of personal selling in the promotional mix with an emphasis on the duties, responsibilities, and qualifications of sales representatives at the industrial level. Through role playing, students are required to apply the necessary steps involved in the selling process to a hypothetical sales presentation and demonstration. Prerequisite: MSB 210.
MKT 350 — Principles of Advertising (3)
The relation of advertising to modern business organizations and its role in the marketing field. Planning advertising, examination of various media, creating and managing advertising are included. Prerequisite: MSB 210.
MKT 360 — Digital Marketing (3)
In today's society marketers are increasingly relying on the internet and other technology to sell their products. An examination of the process of planning, creating, and measuring the effectiveness of online, social media, and mobile marketing strategies are covered. Prerequisite: MSB 210.
MKT 385 — Global Supply Chain Management (3)
Global supply chain management involves development of the chain of supply, not merely from one level in a channel of distribution to that above it (i.e., from retailer to manufacturer), but rather involving examination of a channel up to producers of raw materials, to insure the efficacy, and increasingly, the ethics of said channel. While the course would focus on the supply chain issues facing businesses, discussion could include the ultimate consumers as they begin to question human rights issues surrounding the production of the products they buy, as well as the environmental impact of said products. As it is increasingly difficult to construct a supply chain which involves purely domestic entities this course takes a global perspective. Prerequisites: MSB 200 and MSB 210.
MKT 390 — International Marketing (3)
Introduction to multi-national marketing, with emphasis on: International competition; distribution systems; pricing and credit policies; promotional methods to include advertising; trade barriers; trade agreements; and the political, legal, cultural, ethical, and technological backgrounds. Prerequisites: MSB 210.
MKT 450 — Marketing Research (3)
The methodology of marketing research. Topics include problem formulation, determination of information sources, research design, data collection methods, sampling techniques, data collection, and analysis and interpretation of the data. Prerequisites: ECON 221, MKT 315 and MSB 210.
MKT 480 — Marketing Management (3)
A study of marketing problems of the firm through case studies. Emphasis is placed on the identification of problems and the choosing of appropriate alternative solutions. Senior status required. Prerequisites: ECON 221, MKT 315, MKT 450 and MSB 210.
MKT 480 L — Marketing Management Lab (1)
This course requires students to complete the business problems utilizing relevant technology cycles and prepare solutions to marketing and business problems utilizing computer applications. Prequisites: MSB 200, CIS 110, and ECON 221. Course must be taken with MKT 480.
MKT 499 — Marketing Internship (3-6)
An option for junior and senior majors to gain practical related experience in the field. Regular sessions with a faculty coordinator required. A minimum G.P.A. of 2.50 is required.
MSB 100 — Introduction to Business (1)
The purpose of this course is to introduce students interested in pursuing academic majors in business to the William G. McGowan School of Business’ majors in conjunction with the Angelo P. DeCesaris ’53 Executive in Residence initiative, which seeks to assist students in making informed and proactive career decisions. The Angelo P. DeCesaris ’53 Executive in Residence initiative in the School of Business seeks to develop business students’ knowledge of the professional competencies of business and community and to have students apply these competencies in supporting the common good. The student and career development process presented in this course will allow students to understand and make choices and career plans based on an assessment of their interests, skills, and values as well as up-to-date information and mentoring about occupations and trends in the job market for students in the majors of the School of Business.
MSB 110 — Introduction to Financial Reporting (3)
A survey of the ﬁnancial accounting concepts and procedures used as applied to service and trading business with an emphasis upon the uses and interpretation of ﬁnancial statements.
MSB 120 — Introduction to Management Control and Planning (3)
An introduction to the role of accounting information in the measurement of business and employee performance, and to facilitate planning decisions such as product and service selection, budgeting, investments, and proﬁt measurement. Prerequisite: MSB 110.
MSB 200 — Principles of Management (3)
The course provides an overview of the history of management thought and of managerial activities and analysis of the process of planning, organizing, leading, controlling, and forces of environments in which businesses operate. Topics include strategic planning, organizational design, human resources management, decision-making, ethics, and social responsibility. Relating topics to the current business environment is emphasized. The case analysis concerned with each of these forces is discussed, with emphasis on problem solving.
MSB 210 — Principles of Marketing (3)
An introduction to the field of marketing with particular emphasis on how companies develop marketing programs that are responsive to consumers' needs and wants for products and services.
MSB 220 — Financial Management (3)
The course introduces basic principles in finance such as cash flow, the time value of money, valuation of the firm and financial assets, and capital budgeting. Prerequisites: MSB 120, and ECON 221.
MSB 240 — Business Law I (3)
A study of the nature of law, legal reasoning, and procedures, relating to the court systems, government regulation, administrative agencies, and the private judicial systems of arbitration and mediation. Topics include crimes and torts including economic and business related aspects of each. Special emphasis is placed on contract law, including the formation, breach of contract, and legal remedies. Selected actual cases illustrate practical problems. Prerequisites: ENG 110, COMM 101, and CIS 110.
MSB 250 — Business Communication and Mentoring (3)
This course will help students to become more effective writers and presenters in the business workplace. The focus of this course is on the essentials of style, organization, and professionalism in the development of fundamental business correspondence, reports, and presentations. An interactive software program will be used to examine and refine writing abilities. Students will be required to produce documents and present information which reflect the appropriate and effective use of technology. Career exploration and mentoring components will be woven throughout the curriculum. Prerequisites: MSB 100, ENG 110, and COMM 101.
MSB 287 — Business Ethics (3)
Examination of the vocation and moral context of business; critical reflection, through engagement with the philosophical and Catholic traditions, on how to make a living and live well; and extended consideration of issues and problems that arise in contemporary business settings. Prerequisite: PHIL 101.
MSB 305 — Organizational Behavior (3)
An introduction to the field of Organizational Behavior. Organizational Behavior is an interdisciplinary field that examines human behavior in organizational settings and concerns the behavioral interactions of individuals, groups, and the organization itself. Prerequisite: MSB 200.
MSB 400 – Professional Seminar (2)
The course provides students the opportunity to draw upon and enhance their professional knowledge learned and applied throughout their coursework and allows them to reflect upon this body of knowledge. This course will also permit the students to combine their prior professional knowledge, career planning, and mentoring experiences to formulate a final action plan for a lifelong commitment to learning, career, and socially responsible behavior. Prerequisites: MSB 100, MSB 210, MSB 220, MSB 240, MSB 287, and MSB 305 and senior status.
MSB 480 — Strategic Management (3)
This capstone course uses strategic planning as a means of confirming and integrating participants’ comprehensive business competencies. Conceptual knowledge acquired from business foundation courses is applied to the realities of the global management environment. The goal of this course is to provide an opportunity for students to synthesize concepts, identify problems, analyze and evaluate alternative solutions, and to formulate socially responsible actions. Prerequisites: MSB 100, MSB 210, MSB 220, MSB 240, MSB 287, and MSB 305 and senior status.