King’s mass communications students present research paper at conference

King’s mass communications students present research paper at conference

For Immediate Release
Further Information: Contact Joseph Giomboni
Public Relations Office, (570) 208-5958

May 7, 2012 – King’s College mass communications majors Michael Deegan and Kimberly Sharkey presented their research on social media at the Conference for Undergraduate Research in Communication held at Rochester Institute of Technology (RIT) in New York.

The research paper, titled “Social Media Advertisements and their Effect on the Consumer Decision-Making Process,” received “Top Conference Paper” and was published in conference proceedings.

The students completed the research paper as a requirement for Research Methods for Mass Communications course during the fall 2011 semester.

The Conference for Undergraduate Research in Communication featured research by nearly 300 undergraduate scholars representing 27 colleges and universities in New York, Pennsylvania, Massachusetts and Virginia.

Two King’s mass communications majors received “Top Conference Paper” at the Conference for Undergraduate Research in Communication. Pictured from left are: Dr. Rudy Pugliese, graduate director, Communication & Media Technologies at RIT; award recipients Kimberly Sharkey and Michael Deegan; and Dr. Michelle Schmude, chair, Mass Communications at King’s College.

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