Noted CEO and Author Keynote Speaker at King’s College 2012 Global Landscapes Conference

Noted CEO and Author Keynote Speaker at King’s College 2012 Global Landscapes Conference

For Immediate Release
Further Information: Contact Joseph Giomboni
Public Relations Office, (570) 208-5958

March 7, 2012 - Nilofer Merchant, a former CEO, Fortune 500 leader, published author, marketing “whiz kid” and business strategist will be the keynote speaker at the 2012 King’s College Global Landscapes Conference.

Merchant’s presentation will be held at 7:00 p.m. Thursday, April 26, in the Burke Auditorium of the McGowan School of Business, located at the corner of N. River and West Union streets, Wilkes-Barre.  The presentation will highlight the two-day Global Landscapes Conference, titled “Challenges and Opportunities for Growth within the Global Landscape.”   The conference will assemble scholars, educators, students, and community members who are interested in the connections among business, ethics, and sustainability.  Conference participants will discuss the challenges and opportunities related to growth within a global landscape across academic curricula and business practice.

Merchant’s presentation, “Why Being Big Isn’t Big Enough, Anymore,” will discuss how the world has changed but organizationally people have not.  “Imagine a world where people can come together easily as co-creators of ideas, said Merchant. “Imagine a world in which customers are more than transactions and team members are more than payroll recipients. In that world, shared purpose would be integral to what and how we create value. As an organizing principle, shared purpose can change everything and this talk will explore what it means for each of us as individuals, and for the organizations we lead.”

Merchant is the author of The New How,” a critically acclaimed book on collaborative work and direction setting that helps organizations “act flat and get fast.” She is a “HarvardBusiness Review” writer on the topics of culture, innovation, and strategy where she transfers lessons from both her successes and failures.  She’s been profiled by “The Wall Street Journal,” and published by “BusinessWeek,” “Forbes,” and “AdAge”.  She is a contributing author to three books; two on social media marketing and another on wisdom leadership. Merchant has developed a trademarked framework for solving tough problems, called MurderBoarding™.

“This is an excellent opportunity for members of our community – students, educators, business executives and anyone interested in global and social issues – to learn of the impact our local efforts have in the bigger picture,” said Bindu Vyas, Ph.D., conference chair.  “Ms. Merchant’s presentation is sure to engage all attending in thoughtful consideration of society’s role in the marketplace.”

This year’s conference is supported in part by a U.S. Department of Education Business and International Education Program grant to King’s College and the McGowan School of Business, and the McGowan Ethics Center.  The conference will highlight papers from a variety of local, national and international academic presenters as well as the following partnering agencies: the Wilkes-Barre Chamber of Commerce; the Northeast Pennsylvania Alliance, a regional export network of seven Northeast Pennsylvania counties; and The Sustainable Energy Fund, based in Allentown.

Registration information for the two-day conference may be obtained by contacting Bindu Vyas, Ph.D., conference chair, at (570)208-5900, ext. 5787, by e-mail at binduvyas@kings.eduor via the web at



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