Sociologist Ashley Mears explores pricing in fashion modeling during free lecture at King’s

Sociologist Ashley Mears explores pricing in fashion modeling during free lecture at King’s

For Immediate Release
Further Information: Contact Joseph Giomboni
Public Relations Office, (570) 208-5958

April 3, 2012 – Sociologist Dr. Ashley Mears will explore pricing in the world of fashion modeling during a free public lecture at 7 p.m. Monday, April 16, in the Burke Auditorium at King’s College.

The lecture, titled “Pricing Looks, Pricing Gender: The Production of Value in an Aesthetic Economy,” is sponsored by King’s Women's Studies Program. Parking will be available in on-campus lots.

Drawing on interviews and observations from within the New York and London fashion worlds, Mears explores pricing of fashion modeling by tracing the logics ofvaluation for men and women as display commodities, and show how gender norms influence the pricing of bodies in this aesthetic economy.

An assistant professor of sociology at Boston University, Dr. Mears studies the intersections of culture, markets and inequalities. Her first book, “Pricing Beauty: The Making of a Fashion Model,” examines the production value around the “look” in New York and London fashion markets. She has published articles in the journals “Ethnography,” “Poetics,” and “Social Forces.”

Dr. Mears earned a doctorate in sociology from New York University and was a visiting fellow at the Center for Gender Studies at the University of Cambridge.

The Burke Auditorium is located in the William G. McGowan School of Business on North River Street. For more information, contact Dr. Robin Field, Director of Women’s Studies at King’s College, at (570) 208-5900 ext. 5771.

Dr. Ashley Mears. Photo by Pablo DiZeo.

Dr. Ashley Mears. Photo by Pablo DiZeo.

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