King’s Hosts Free Mass Communications Conference

King’s Hosts Free Mass Communications Conference

For Immediate Release
Further Information: Contact Joseph Giomboni
Public Relations Office, (570) 208-5958

October 22, 2011 – King’s College will host a variety of free public sessions with topics ranging from award-winning filmmakers and radio hosts to media experts and graphic designers during a Mass Communications Conference beginning at 9:30 a.m. Thursday, Nov. 3, in the Sheehy-Farmer Campus Center.

The conference features four sessions by professionals and industry leaders lecturing on a variety of topics, including: advertising, sports media, filmmaking, graphic design, public relations, radio broadcasting, and print journalism.

“This is an exciting opportunity for students and faculty to have an inside look at real world applications within the communications field from industry leaders,” said Dr. Michelle Schmude, chair, mass communications department at King’s.

At 9:30 a.m., presentations include art director and photographer Brian Blight on “Creating Images for Your Target Audience”; “10 Ways Engaging Copy Can Help You Score in Life” by Tracey Selingo, owner, Inc Engage; and “Media Advertising in Today’s Advanced World” by Bob Loftus, account executive, WNEP-TV.

At 11 a.m., sessions include “Sports Media” by Erin Dugan, sports reporter and producer, Fox 56 WOLF-TV; and Dr. Ray Gamache, assistant professor of mass communications, King’s College; “TV, Radio and Web for the Attention Challenged” by Dan Simrell, owner and creative director of Dan Simrell Advertising; and “Radio in Today’s Marketplace” by Brian Carey, radio host for 1010 WINS, CBS Radio.

At 12:30 p.m., lectures include an analysis of the communications field by Catherine A. Bolton, principal, River Rock Communications; “Advertising and Marketing for an E-Business” by Dawn Bobeck, vice president of sales and marketing, Vintage Tub and Bath; and “Smashing the Gates of Media: Why You Need to be a Fearless Storyteller” by filmmaker Octavio Warnick-Graham.

At 2 p.m., the conferences conclude with presentations on “Design, Development, and Then Some…” by Matt Giordano, creative director of; and “Investigative Reporting for Print and Broadcast” by Susan Henry, radio host, WILK-FM.

The conference is sponsored by King’s Department of Mass Communications and funded by a federal grant. The Sheehy-Farmer Campus Center is located between N. Main and N. Franklin streets.

Registration for the media conference is available online at  For more information, contact Dr. Michelle Schmude, at 570-208-5947 or email

King’s College is a Catholic College sponsored by the Congregation of Holy Cross.

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