King’s Team Finishes as a Top School in National Chevy Marketing Challenge

King’s Team Finishes as a Top School in National Chevy Marketing Challenge

For Immediate Release
Further Information: Contact Joseph Giomboni
Public Relations Office, (570) 208-5958

February 8, 2012 - A team of four local King’s College students was selected as a top finisher in a national marketing competition sponsored by Chevrolet and Edventure Partners.

The King’s team, consisting of David Castro of Wilkes-Barre, Jamie Cybulski and Shane Gibbons of Kingston, and Kellie Rhiel of Luzerne, finished among the top 11 of almost 50 entries from colleges and universities in the Chevrolet Sonic Marketing Challenge.

Participating teams were asked to design an integrated marketing communications plan that effectively increased awareness of the Chevrolet Sonic automobile on a college campus by utilizing social media tactics and event-based and digital promotion.

The proposal by Castro, Cybulski, Gibbons, and Rhiel was ranked the best among those submitted by student teams from upper-level King’s marketing courses taught by Amy Parsons, professor of marketing.  The proposal was then submitted to the national competition and judged against proposals from 47 other colleges and universities. King’s, the University of Pennsylvania, and the Art Institute of Pittsburgh were the only Pennsylvania-based colleges or universities to place in the top 11.

Student members of teams selected in the top three of the competition were invited to Detroit to present their proposals to Chevrolet officials.  King’s was named a top school but was not selected as a top three finalist.

Shown, from left, is Jamie Cybulski; Shane Gibbons; Amy Parsons, Ph. D., King’s professor of marketing; David Castro; and Kellie Rhiel.

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