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Three local students finish in top five of Chevrolet College Marketing Challenge

January 24, 2008 - What began as an assignment in Associate Professor of Marketing Dr. Amy Parsons's Principles of Advertising course led to three local students finishing in the top five of a national marketing competition.
 
 King's senior marketing major Chris Higdon of Shavertown and junior marketing major Scott Rumble of Kingston , along with Misericordia University student Peter Moska were members of a team that competed in the Chevrolet College Marketing Challenge.
 
Each team had to prepare an Integrated Marketing Communication Plan designed to sell environmentally friendly vehicles to the 18-30 age group market. The King's team submission was then judged against those from more than 60 colleges and universities from across the country.  
 
 As a result of their plan being judged among the top five, the group traveled to Detroit to make their presentation to executives from Chevrolet, Campbell-Eward (Chevrolet's advertising agency) and EdVenture Partners (the company that coordinated the competition).   
 
The other finalist plans were submitted by undergraduate teams from the University of West Florida , Drexel University , University of North Carolina Greensboro , and the graduate program at Fairfield University.
 
To make the top five, the group from King's competed against 14 finalists from colleges and universities that included Vanderbilt , North Carolina (Chapel Hill and Greensboro campuses), Drexel, Tulane, and a graduate submission by Fairfield University.

From left: King's students Scott Rumble and Chris Higdon and Peter Moska of Misericordia University pitched their ideas to executives at Chevrolet as a result of their top five finish in a national marketing competition.

King's College is a Catholic College sponsored by the congregation of Holy Cross.