Karen Mercincavage is Assistant Technical Professor and heads the Visual Communications track in the Mass Communications Department. She received her B.A. in Advertising from The Pennsylvania State University and her M.A. in Communication Arts from Marywood University. She is currently a doctoral candidate in the Communications Media and Instructional Technology program at Indiana University of Pennsylvania.
Ms. Mercincavage is a member of the American Advertising Federation (AAF), Northeast Pennsylvania; AIGA, the professional association for design; International Communication Association (ICA) and National Communication Association (NCA). She is a member of the King’s College Media Board, advisor for InHouse Design club, co-advisor for the national honor society, and co-advisor for The Crown.
Ms. Mercincavage’s communications background includes graphic design experience in newspaper, advertising, and health communication. She continues working as a freelance graphic designer and has collaborated with businesses and college faculty to produce targeted communications materials for local and national publication. She is a freelance designer for CSS Industries, Inc., a national manufacturer of seasonal consumer products distributed to large retail chains.
Ms. Mercincavage will be presenting at the 2012 National Conference on Health Communication, Marketing and Media, sponsored by the CDC, in Atlanta, GA. She has recently co-presented papers at the 2012 and 2011 International Communication Conferences and the 2011 National Communication Conference on visual narratives, performance strategies and dialogical identification used in social media to overcome the stigma surrounding HIV/AIDS.