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MASS COMMUNICATIONS Program Description Mass Communications offers students the opportunity to gain a broad understanding of the role of the media in society, along with a highly specialized and personalized concentration in their area of professional interest – journalism, broadcast operations and production, visual communications or advertising. Students are taught how to understand and critically evaluate the past, present and future of mass communications so that they are prepared to excel within its ever-changing structure and to produce changes within it. To this end, students are challenged to expect the unexpected; to respond intelligently, quickly and ethically; and to adapt and grow without hesitation. We guide students through track selection and career preparation. Professionals with extensive field experience often teach courses in their area of expertise. This offers students a strong advantage in the field as they prepare not only for their required internship, but also their future. By acquiring effective communication skills–oral, written and visual–our graduates are prepared for careers in advertising, public relations, journalism, television and radio production, web design and photography. With the advent of the Internet, new media and electronic commerce, our majors also find employment in most any aspect of the corporate world, including sales and entrepreneurship. A degree in Mass Communications from King's College provides students with a broad, liberal arts education and a strong set of core values. Students are prepared to address the ethical considerations of this evolving field, and they are sensitive to the globalized and cross-cultural nature of Mass Communications in our world. Degree Offered: Bachelor of Arts (B.A.) Special Features:
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