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For Immediate Release
“Long-term competitive success,” McGrann suggests, “requires a focus on the entrepreneurial requirements for growth and productivity that can generate prosperity for many generations to come.” The executive director of the S. Dale High Center for Family Business at Elizabethtown College, McGrann will lead a case study discussion involving a real-life home improvement business that is suddenly faced with direct competition from an international corporation. Participants will learn how to find their true competitive advantage; what is required for real growth and change within their family business; and how to continue your legacy of entrepreneurship McGrann was previously an adjunct professor of entrepreneurship and assistant director of Babson College’s Institute for Family Enterprise, and co-manager of an academic center at the Wharton Enterprising Families Initiative at the University of Pennsylvania. In addition, the Forum features presentations from The Kiesendahl Family from Woodloch Pines, and Scott Carey will discuss his start-up business, Breaker Boy Drums and Percussion. Carey is a May 2009 graduate of King’s College and winner of the Great Valley Technology Alliance Business Plan Competition. The Family Business Forum’s mission is to offer education and unique networking opportunities to regional family businesses. Forum Program Partners include King's College, The Greater Wilkes-Barre Chamber of Commerce, M&T Bank, Parent Randolph, LLC, and Rosenn, Jenkins & Greenwald, LLP. Registration is required. For more information, please contact Patrice R. Persico at the Family Business Forum, (570) 208-5972. King's College is a Catholic College sponsored by the Congregation of Holy Cross. |