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Degree Requirements
(15/16 COURSES — 45/48 CREDITS)
COMM 115 Computer Applications for Mass Communication (3) COMM 211 Introduction to Mass Communications (3)
COMM 231 Writing for Mass Communications (3)
COMM 233 Graphics for Mass Communications (3)
COMM 237 Mass Communications Law (3)
COMM 296 Mass Communications Practicum (3)
COMM 310 Ethics and the Media (3)
COMM 493 Senior Seminar in Mass Communications (3)
COMM 495 Track Capstone (3)
COMM 499 Mass Communications Internship (3) or (6)
In addition, students must select one of the following tracks and successfully complete the courses listed:
Journalism
COMM 320 Global Perspectives in Journalism (3)
COMM 322 Newspaper Reporting (3)
COMM 323 Broadcast Newswriting (3)
COMM 324 Electronic News Gathering (ENG) and Field Reporting (3)
COMM 333 Multi-Platform Storytelling (3)
Broadcast Operations and Production
COMM 350 Introduction to Electronic Media (3)
COMM 351 Radio Production (3) or
COMM 353 Television Production I (3)
COMM 358 Digital Video Basics
COMM 364 Broadcast Programming
COMM 365 Broadcast Management
Visual Communications
COMM 348 Design History and Philosophy (3)
COMM 343 Fundamentals of Image Manipulation (3)
COMM 344 Computer Illustration (3)
COMM 345 Advanced Desktop Publishing (3)
COMM 369 Multimedia Applications for the Internet (3)
Advertising
MSB 210 Principles of Marketing (3)
MKT 350 Principles of Advertising (3)
COMM 392 Copywriting and Ad Design I (3)
COMM 394 Media Planning and Buying (3)
MKT 360 Strategic Ad Campaigns (3)
In addition, students are encouraged to take 12 to 15 credits of any of the track electives below or any electives from departments that complement their majors, such as theatre, English, foreign languages, computer science, political science, psychology, etc.
Journalism
COMM 325 Sports Communication (3)
COMM 326 Magazine Article Writing (3)
COMM 334 Media Relations in Sports (3)
COMM 335 Politics and the Media (3)
Broadcast Operations and Production
COMM 354 Advanced TV and Desktop Video (3)
COMM 355 Advanced Video Editing (3)
COMM 360 TV Drama (3)
COMM 361 Radio and Television Announcing (3)
COMM 362 Compositing (3)
Visual Communications
COMM 212 Introduction to Photography (3)
COMM 347 Advanced Image Manipulation (3)
COMM 382 Advanced Photography (3)
Advertising
COMM 393 Copywriting and Ad Design II (3)
MKT 315 Consumer Behavior (3)
COMM 395 Viral Advertising Techniques (3)
COMM 396 Corporate Branding (3)
MINOR REQUIREMENTS
(6 COURSES — 18 CREDITS)
COMM 115 Computer Applications for Mass Communications (3) COMM 211 Introduction to Mass Communications (3)
COMM 231 Writing for Mass Communications (3)
COMM 233 Graphics for Mass Communications (3) Six (6) credits from any one track, excluding COMM 499
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